What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
How Search Engines Work
When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.
Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.
How does Google determine the “best” result?
Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:
If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about truck tires.
That’s why Google looks first-and-foremost for pages that are closely-related to your keyword.
However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.
KEYWORD RESEARCH & ANALYSIS
Effective SEO starts with keyword research. We combine a deep understanding of our clients’ business with best-in-class software and thorough analysis to plot customer demand on a semantic “map.” This map of customer search demand guides every optimization recommendation we make for our clients.
We rely on proven and simple on-page optimization techniques that balance the needs of search engines and customers. Our experience with split testing and landing page development allows us to keep our eyes on conversion rate throughout the optimization process.
Developing content that influencers in your industry will link to is one of the most valuable SEO techniques today. Our SEO experts work with clients to develop the A+ content that serves as the foundation for any meaningful growth in links. Beyond that, we develop outreach programs that increase the exposure and link-ability of client content.